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Communication

Today’s shipping environment relies on multichannel communication, modern communication technology and social media, which plays an important role in organisational communication. Communicative measures include external output, i.e. outbound information to certain parties outside of the organisation, and internal communication i.e. information designed to reach the right persons within the company. In order to ensure communication success, delegating communicative tasks is key. When it comes to safety and crisis communication, it is imperative to set up a system that reaches the relevant people directly.

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