Podcast #17: Heading for change – true sustainability
The challenge of decarbonising the shipping industry before 2050 is a topic which is in the spotlight around the world. The demand to tackle global warming is not only publicly supported but is also enforced by customers who want more sustainable options. This means that the adoption of environmentally friendly solutions is necessary for companies to remain competitive.
We want to know more about how shipping companies are working with sustainable solutions to go beyond the near-sighted goal of simply creating marketing attention, to instead make a real difference to the future of the industry. We invited Jussi Mälkiä as the founder and CEO of Meriaura, a shipping company renowned for their innovative and sustainable solutions, to explain his perspective. Listen to our podcast to hear more about a company who are striving to create change.
00:01:12 The interview starts
00:05:38 Why did Jussi become interested in environmental issues?
00:08:11 The development of environmental solutions
00:10:26 Success is not a straight way forward
00:13:45 How to know what is sustainable
00:16:15 Sustainability through the chain
00:21:27 Where to find education
00:23:54 The general sustainability level of the industry
00:27:01 Emissions trade & incentivisation – a holistic view of sustainability
00:30:21 Connections between social and environmental sustainability
00:33:21 Advice for a more sustainable industry – the vision of a carbon free future
00:38:57 Is transportation too cheap?
00:41:10 How Jussi works in practical ways with sustainability in Meriaura