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Communications Director

Marina Stenfors

What is your background?

I have a diverse and extensive experience in corporate and brand communications, and in recent years also in ESG (sustainability communications). I have worked in this field in different sectors: the public sector, as a consultant and in the private sector with several years of experience in communications for listed companies specialised in energy and high technology.

I have a Master’s degree in Politics from the University of Helsinki. I majored in general political science, minored in law and leadership, and later in communication.


Why did you apply for a position at Alandia?

I applied to Alandia for several reasons. One of the main reasons was the international environment in which Alandia operates and the marine industry itself, which I find incredibly exciting.

I like constant development, and I am driven by learning and discovering new things. The position offered at Alandia was also broad: it encompassed communications, branding, B2B marketing and sustainability, which all appealed to me. Much was familiar, but the position also touched on new, interesting areas.

I was also ready to try a new industry with fresh challenges. The insurance industry is facing a time where customers expect to quickly and easily get the appropriate insurance at the right competitive price.


What do you do at your job?

I work with internal and external communications, strategic communications, B2B marketing, Alandia’s brand and ESG. My work is both strategic and hands-on, i.e. I actually produce a lot of material myself and I enjoy writing.

In addition to these tasks, I allocate my time for managerial tasks, and the tasks and time my management duties require.


How are you required to perform, and what skills do you need to possess in order to be successful in your role?

I consider my work to be people-oriented to a high degree, and that it requires a solid ability to collaborate, a positive attitude, an ability to think strategically, but also pragmatically and flexibly, and an understanding of the insurance and marine industry as a whole along with the challenges it faces.

To be successful in this role, you need to be committed as a person and as a colleague, able to create community and drive, able to share your expertise and constantly develop yourself and your environment. As a leader, I believe in coaching and helping the people I manage discover solutions by themselves as they are the true experts at their work.

What do you find particularly fun and challenging about your job?

I find my work on ESG particularly interesting and rewarding. It’s a challenging area, because it’s so incredibly broad and there are as many perspectives and opinions as there are people.

I am very pleased that we have incorporated the UN Principles for Sustainable Insurance (UN PSI), and that we have managed to integrate ESG into our new corporate strategy along with setting concrete targets and KPIs for driving sustainability forward with such a clear link to our business operations. Sustainability is not a separate thing in our company, but directly integrated in our daily work and business. I am also very pleased and proud of our first sustainability report made to the UN:

What is the best thing about Alandia?

You get to work with driven people who seek to develop their skills and I think it’s fun to work in a company with a local heritage while our customers on the other hand move all over the world. Alandia is constantly evolving and the staff are committed and take great responsibility for their work.

As the company is relatively small, it offers the opportunity to work with a wide range of responsibilities, which is both fun and motivating!

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